We embarked on a new partnership with Acme Tools to develop a blog microsite to supplement their primary ecommerce website. The intent of the platform is to provide long-form, real-world information and tutorials for do-it-yourselfers and professionals alike. While the blog focuses on empowering professionals and weekend warriors alike, it will also provide links to products on Acme’s main ecommerce website to drive sales and provide a successful experience for all parties. My role here was initial information architecture, user journeys, design approach, content strategy, and design concepts.

Role: UX Strategist, Interactive Designer, Front End Developer
URL: acmetools.com/blog
Date: June 2016